CANADIAN BUSINESS WITH OVER 50 YEARS OF EXPERIENCE |
A new month and a new volume of the Swimco Scoop to keep you up to date on all thing’s Swimco.
A new year calls for a fresh approach to swim, whether it’s packing for a sun-soaked getaway or recommitting to time in the pool. This season’s swimwear trends are all about versatility, confidence, and styles that work for every body. From elevated resort looks to performance-driven swim fitness styles, here’s what’s making waves right now.
Vacation Swim: Effortless, Elevated, Escape-Ready
Vacation swimwear this year is all about looking polished without trying too hard. The focus is on refined silhouettes that feel luxurious yet wearable, perfect for long beach days that turn into sunset dinners.
One pieces are having a major moment, especially styles with sculpting seams, plunging necklines, and unexpected cutouts that feel modern and flattering. For bikinis, supportive tops and high-rise bottoms continue to lead the way, offering a confident fit that looks just as good lounging poolside as it does walking along the shore. Textured fabrics, rich solids, and elevated prints add a resort-ready feel that instantly elevates any suitcase.
The result is swimwear that feels intentional, stylish, and comfortable so the focus stays on enjoying the getaway, not adjusting the suit.
Swim Fitness: Streamlined, Supportive, Built to Move
On the fitness side, swimwear is becoming smarter, sleeker, and more performance-driven. This season’s swim fitness styles are designed to support movement while still feeling modern and fresh.
Streamlined one pieces with strong bust support, secure straps, and compressive fabrics are leading the way, staying in place lap after lap. High-performance materials, chlorine-resistant finishes, and ergonomic designs make these suits ideal for lane swimming, aqua fitness, or training sessions without sacrificing style.
The look is clean, confident, and functional. These are suits designed to help swimmers feel focused and supported in the water, whether they’re starting a new routine or building on an existing one.
One Year, Two Swim Moods
What stands out most this season is the clear distinction, yet equal importance, of both swim moods. Vacation swim is about escape, ease, and style, while fitness swim focuses on strength, performance, and consistency. Both are designed with real bodies in mind, offering fits and features that support a wide range of needs.
Ready for Whatever the Year Brings
Whether the year includes beach getaways, regular pool workouts, or a mix of both, this season’s swimwear trends are ready to meet the moment. New year, new swim styles designed for how people travel, how they move, and how they want to feel in the water.
A New Year Thank You: A Special Surprise Sale
To kick off the new year and say thank you to our loyal Swimco community, we’re offering a special New Year’s surprise. As a gift to our customers, the first 100 shoppers on January 1st can receive 20% off their entire order when they enter promo code SURPRISE20 at checkout. It’s our way of celebrating your continued support and starting the year with something extra special.
This offer is only valid on January 1st for the first 100 customers, so once it’s gone, it’s gone!
Locations
Shop in-store at our Calgary Swimco location in Willow Park Village, our Edmonton Swimco location in South Edmonton Common, our Vancouver Swimco location in Park Royal Shopping Centre, and our location in Langley BC at Willowbrook Shopping Centre.
Have a great January and we’ll see you next month for another volume of the Swimco Scoop!