In 1968 Corinne Forseth’s daughter could not find a swimsuit to match her team mates on the Barracudas swim team. Her efforts to locate that swimsuit resulted in the beginning of a mail order swimwear business that helped families find matching swimwear for their children in swim programs across western Canada. In 1975, Swimco was born.
When Lori graduated from university, she joined the family business. Swimco developed a customer first service experience that treated customers as friends, provided great products, and the knowledge to fit customers’ needs.
The family business grew as that daughter, now Lori Bacon, along with her brother Steve Forseth and husband Dave Bacon, began opening swimwear stores across western Canada. Swimco became the premiere swimwear retail destination in Canada with the widest selection of quality swimwear and beachwear for women, men, and children.
A reputation for an incredible customer service experience was developed through a highly trained staff of individuals with a care and concern for finding the right fit for every customer. The right fit meant providing a wide variety of brands and styles, in colors and sizes that fit and flattered every body. Swimco became the swimwear expert for a generation of Canadians.
The pandemic hit Canadians in March 2020. As stores were ordered closed, Swimco like many retail businesses was forced to temporary layoff 250 people. As stores remained closed, Swimco continued to provide quality swimwear to customers across Canada through their online web store.
Stores slowly opened in the summer months, and the business environment had begun to change. In the fall of 2020, Swimco became insolvent and went into bankruptcy. Through restructuring efforts Swimco has emerged from bankruptcy as an online only boutique.
Lori and Dave now lead a small team who continue to provide an excellent customer service experience in an online environment. Our goal is and always has been to help you find a perfect fit so that you can have the confidence to strut on the pool deck, stride down the beach, or take on your next adventure. We want you to Feel Good Half Naked.