The Swimco Scoop, Vol. 04: Inclusivity

The Swimco Scoop, Vol. 04: Inclusivity

A new month, a new year, and a new volume of the Swimco Scoop to keep you up to date on all thing’s swimwear.

In this month’s volume of the Swimco Scoop, we have the newest tale in our series Changeroom Stories from Calgary’s manager, Maddison. We’ll also chat about #ShowYourSwimco and the perfect suits for your New Year’s resolutions.


A changeroom story from Maddison, Calgary Manager

“One afternoon a customer came in looking a little down. I greeted her asking about her day, and she told me she had been to every swimsuit store she could think of in Calgary and that being a plus sized woman she couldn’t find anything that fit her. She felt defeated, rejected and like she had exhausted all options. Swimco was her last stop before cancelling her travel plans altogether. I really felt for her and related to the struggle. I assured her that I felt confident and together we would find something she felt great in.

I asked her a few questions about what she was looking for and began pulling suits for her. I got her into a fitting room and reluctantly she began trying on. That is when I heard laughter coming from her room (usually not a good sign when trying swimsuits on). I asked her how it was going, and she replied, “sorry, I’m just so shocked that these are fitting me!” She came out to show me her favorite suit and the other Fit Experts began complimenting her, even other customers were hyping her up!

It is amazing what a little bit of kindness and acceptance can do to turn someone’s day around. We ended up finding the perfect suit for her. She was so thankful for our patience, inclusive sizing, and knowledge. Her experience with us changed her opinion of swimsuit shopping, even going so far as to say it was fun. We made her feel welcome, and that is truly what its all about. Every body is welcome at Swimco!”


Congratulations to December's #ShowYourSwimco winner @aavvyy

Whether you’re on white sandy beaches, swimming lanes at your local pool, or cozying up at a bonfire, we want to see you put your Swimco gear to good use! Snap a picture in your Swimco items and tag us with the hashtag #ShowYourSwimco for the chance to be next month’s winner of a $100 gift card. Click here for all the details.

New Year, New Fitness Plans

With the New Year here you may have new fitness goals in mind. Swimco is here to help you reach those goals with our curated selection of fitness swimwear. Swimco’s private fitness label Soleil Swim features durable, high quality swimwear that will be sure to keep you on track of your fitness goals. Click here to shop the collection today and find the style that suits your needs.

Have a great January and stay tuned for another volume of the Swimco Scoop!