CANADIAN BUSINESS WITH OVER 49 YEARS OF EXPERIENCE |
A new month and a new volume of the Swimco Scoop to keep you up to date on all thing’s Swimco.
In this month’s volume of the Swimco Scoop we'll share the latest swimwear trends for the new 2025 season.
2025 Summer Swimwear Trends
Summer 2025 is all about making waves—literally and fashionably! This season, swimwear trends embrace bold statements, sustainable choices, and ultra-flattering silhouettes. Whether you're planning a tropical getaway or soaking up the sun at your local beach, here are the top trends you need to dive into.
1. Metallic & Shimmering Fabrics
Glitz and glamour hit the beach with metallic hues and shimmering fabrics. Check out this Maaji collection for inspo.
2. Playful Prints & Textures
From tropical florals to abstract waves and crochet accents, texture and prints make a statement in 2025. Expect swimsuits with ruching, smocking, and ribbed fabrics that add dimension while offering a flattering fit.
3. High Waist & High Cut
High-waisted bikinis are here to stay. These pieces offer a figure-flattering effect while channeling old-Hollywood elegance—perfect for a poolside photoshoot!
Bringing back the best of the '80s and '90s, high-cut swimsuits elongate the legs and enhance curves for a sleek, confident look.
4. Sheer Cover Ups & Matching Sets
No swim look is complete without the perfect cover up! This summer, expect sarongs, flowy maxi dresses, and two-piece sets that transition effortlessly from beach to brunch.
Ready to refresh your swim wardrobe? Explore these trends and find your perfect summer style at Swimco. Whether you're into retro vibes, eco-friendly choices, or statement-making designs, there’s something for everyone to make a splash in 2025!
#ShowYourSwimco
Whether you’re on white sandy beaches, swimming lanes at your local pool, or cozying up at a bonfire, we want to see you put your Swimco gear to good use! Snap a picture in your Swimco items and tag us with the hashtag #ShowYourSwimco for the chance to be next month’s winner of a $100 gift card. Click here for all the details.
Locations
Are you looking for great swimwear options but prefer to shop in person? Remember to check out our Calgary Swimco location in Willow Park Village, our Edmonton Swimco location in South Edmonton Common, our Vancouver Swimco location in Park Royal Shopping Centre, and out newest location in Langley BC at Willowbrook Shopping Centre.